Nursery Today magazine

Tidy Tot hits the high street

National retailer JoJo Maman Bébé lists Tidy Tot

Just one year after their launch at The Baby Show Birmingham NEC, the award winning Tidy Tot Bib and Tray Kit hit the shelves of National Retailer JoJo Maman Bébé this week, with a second big name listing to set follow in quick succession.

The Tidy Tot Bib and Tray Kit works with most highchairs to reduce the mess at mealtimes by cleverly closing the gap between baby and highchair tray.  It has won a number of industry awards for innovation, including Gold in the Mumii Best Baby and Toddler Gear Awards 2015, and this year alone has been recognised with awards from Banta, BabyWorld and Right Start to name just a few.

Already loved by parents, with 98% of parents using the product saying they would recommend it to a friend, the Tidy Tot Bib and Tray kit looks set for huge growth this year.  Already selling well from a growing number of Independent retailers, Tidy Tot is now available from high-end national retailer JoJo Maman Bébé and will be available from larger ToysRUs stores towards the Autumn.

Kiddicare, who were one of the first retailers to take the line, quickly moved Tidy Tot from a Just-In-Time Line (JIT) to a ranged line due to clear early demand for the product. 
“We have had a fabulous response to Tidy Tot already. We are seeing quite a few orders coming through which is amazing.”

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