Nursery Today magazine

Tiny Love premieres its first television advert

A day that will go down in history for developmental toy brand Tiny Love. It saw the launch of its first ever television campaign.

The advert promoting their unique black and white collection – Magical Tales premiered Tuesday on Sky television.

Created in contrasting black and white with flashes of pastel colours, the 6 product Magical Tales collection boosts visual stimulation and inspires babies to explore, learn and grow. Bringing the innovative concept to life, viewers are treated to engaging visuals that make the whimsical characters a reality, as they prepare for baby’s arrival. With the tagline ‘designed to develop your baby from day one’, the advert focusses on the range’s hero product – the Black & White Gymini.

Devised to target expectant parents and those with babies aged 0-3 months across the UK, the advert will air on Sky Q and HD boxes across all Sky channels, as well as some on Virgin Media.

The campaign runs for two months, supported by an integrated marketing campaign, including strategic media, digital, print and social media, designed to celebrate the entire Magical Tales collection.

Marketing Manager of Tiny Love UK and Ireland, Debbie Wakefield said: “This is a breakthrough for Tiny Love and a huge milestone for the UK brand. We’ve worked hard to create an engaging and impactful television ad that will resonate with our audience. Bringing the concept to life, we’re excited to launch a targeted marketing campaign to drive sales for Magical Tales. “

Keep your eyes peeled. The Tiny Love Magical Tales advert will be showing on Sky and is coming to a television near you!

For a sneak peek, the television advert can also be viewed HERE

For more information on Tiny Love, please visit www.tinylove.com/uk_en


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