Nursery Today magazine

Tiny Tatty Teddy: new licensee Cheeky Chompers showcases at Harrogate

Carte Blanche has announced a new addition to their growing list of licensees – Cheeky Chompers.

Entrepreneurs Amy Livingstone and Julie Wilson, the founders of Cheeky Chompers and inventors of the award-winning Neckerchew, have continued to smash through sales targets in their third year of business and are on track to sell their 750,000th product this month. Amy and Julie met when pregnant with their first children. They identified a gap in the market for attachable teething products from their own experiences losing or constantly re-sanitising their children’s dropped teethers.

The new Tiny Tatty Teddy Neckachew and Comfortchew launched at the Harrogate Nursery Fair, strengthening the brand’s offering in baby gifting and nursery categories even further.

Sarah Quigley, the head of UK Licensing, said: “We are thrilled to welcome Cheeky Chompers to the Carte Blanche Tiny Tatty Teddy licensing programme. These absolutely gorgeous baby teething products sit perfectly in our growing product portfolio and provide a stylish teething solution for new parents.”

Amy at Cheeky Chompers added: “We are excited to be launching our first licence and have chosen Tiny Tatty Teddy because the character has great appeal and recognition. The creative designs to work with were really flexible and varied giving us a great opportunity to be creative and stay on brand. This license will give us new opportunities to engage with retailers we don't currently work with who can add a new Tiny Tatty Teddy product in to their range.”

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