Nursery Today magazine

Tomy is Made for Mums!

Four wins at 2018 awards

TOMY celebrated four wins at the Made for Mums Awards 2018 with two Gold accolades for its Lamaze and Johnny Tractor & Friends collections whilst TOMY Toomies was presented with both Silver and Bronze awards.

The Made for Mums awards follow a strict judging policy, all products are rigorously tested by real mums, dads and their children as well as a panel of industry experts and celebrity parents.

Mary Wood, General Manager UK & Ireland TOMY UK,said: “We are thrilled to share that Lamaze, John Deere and Toomies have been so well received in the Made for Mums awards, it’s fantastic to receive recognition from both consumers and industry experts. We are building on this success by entering gifting season with our largest ever Christmas marketing campaign. Best-selling brands will be supported with heavy weight TV campaigns to drive consumer awareness and sales during this key period.”

Lamaze’s Flapping Fiona Clip & Go was awarded Gold in the Best Baby Toy (0 - 6months) category. TOMY have supported the collection ahead of gifting season by implementing a digital marketing campaign that combines both display and social media advertising to reach mums and gift givers ahead of Christmas. The campaign is set to deliver 66,500 online engagements as well as a further 3,500,000 impressions and 35,000 clicks on Instagram and Facebook.

Build a Johnny Tractor from TOMY’s John Deere Preschool shared the success by winning Gold forBest Toy Vehicle.

TOMY has just launched a four-week TV advertising campaign for its preschool ranges in the build up to Christmas. The 30 second adverts highlight both John Deere and Thomas & Friends Big Loader and will air until mid-November delivering 300 TVRs.

In the toddler category, TOMY Toomies took home two wins, Sora Pic & Pop won Silver for Best Toddler Toy, the refreshed walker features Toomies character Sora the Chick and is ideal for getting little ones on the move both indoors and outdoors. Looking to bath toys, Toomies Turtle Bath Salon was awarded Bronze for Best Bath Toy. Expected to take the baton from Foam Cone Factory as best-selling bath line,Turtle Bath Salon is another roleplay toy that creates fun, foamy hair-styles for Yuri’s octopus pal. TOMY will ensure the range is front of mind for gift givers with a six-week TV advertisement campaign that runs until early December. The drive highlights Toomies’ popular bath time and toddler range and Aquadoodle’s ‘no-mess’ creative play mats across leading kid’s TV channels in the UK and Ireland delivering 1,200 TVRs.


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