Nursery Today magazine

TOMY reveals major spring campaign

TOMY has launched a heavyweight strategic communications plan to support its Aquadoodle, Molang and Toomies collections over the Spring period.

The new campaigns have been rolled out to target consumers through TV and digital advertising. The television campaign to support its preschool and toddler ranges is the largest for the brand to date. 

TOMY Toomies will be supported with 150 TV spots for its sell out Foam Cone Factory and Spinning UFO. The campaign is being aired for three weeks before and after Easter to reach preschool parents and gift-givers. The brand will also be supported with an online media rich advertising campaign that’s estimated to deliver 1.2 million digital impressions, as well as a digital takeover on leading parenting website, Made for Mums.

TOMY’s Aquadoodle collection has also seen huge investment with a targeted TV campaign that is airing over a three-week burst, including the bank holiday weekend. The campaign highlights the Super Colour Deluxe and Peppa Pig and is set to deliver 150 TVRs. In addition to TV, TOMY has supported the collection with video on demand reaching over 350,000 viewers.

TOMY is also supporting Molang with a targeted influencer gifting. Leading influencers including YouTuber stars will be gifted with exclusive Molang Easter hampers, featuring hero SKUs and new releases.

All TOMY toys are cleverly designed to develop children’s core skills whilst they play. Manufactured to the highest standards, this collection of reliable toys continues to be a family favourite, building on the heritage and core values, which parents associate with TOMY. For more information on TOMY please visit

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