Nursery Today magazine

Toy Fair 2021 venue change confirmed

BTHA shares details of showfloor closures and alterations affecting next year’s show, with plans already in place to mitigate disruption

Plans are well underway to ensure venue changes for next year’s Toy Fair cause as little disruption as possible.

Renovation work at Olympia will force the closure of the Upper West and Lower West halls during Toy Fair 2021. It will mean exhibitors in the back half of the show – the area where companies including Character Options, Funko, Bandai and Tomy traditionally have their stands – will move to the National Hall, a hall and mezzanine directly next to the main exhibition space. Those who have visited BLE, Top Drawer or other events at Olympia over the years will be familiar with the layout.

The change of pace will also bring about some new opportunities for exhibitors.

“The slight shift will actually mean we have more space, and we’ll be working with exhibitors to ensure they don’t have to make large or expensive alterations to their stands,” says Rebecca Deeming, Public Relations and Event Manager at the BTHA.

“On the plus side, exhibitors who want to take a slightly larger stand next year will have room to do so, and we are already working on ways to help signpost and direct visitors around all the stands.”

The show organisers will be opening up new walkways and increasing lines of sight where possible to funnel visitors to the new exhibition space.

The renovation work is part of a £1bn project to update the historic venue, refreshing current spaces, adding a seated theatre, cinema, creative spaces and two hotels. Construction began last year and is expected to continue until 2023, though the BTHA has only confirmed it will impact Toy Fair in 2021.

“We will be updating exhibitors as and when we know more, but as far as we know now, the change will only impact next year’s show,” Rebecca says.

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