Nursery Today magazine

Trending Plush Toys and Gifts for 2014

Having appealed to children for successive generations, plush toys are arguably the quintessential children's toy, providing a constant source of comfort during bedtime and beyond

Nowadays however, the onset of diversifying trends and digital distractions has resulted in a more competitive toy market. Resultantly, plush toy manufacturers have had to adapt with the times to produce more novel and exciting products, with adults looking for more than just a cuddly toy for their kids.

Increasingly, parents are looking to buy kids products that are as fun as they are functional as they are unique. In this regard, the multi-purpose products offered by the Intelex Group more than fit the bill.

Intelex's plush designs combine soft fabrics with fully heatable functionality, achieved simply by microwaving the product gently for two minutes. Helping people of all ages to soothe everyday aches and pains, while providing bedtime warmth and comfort, the diverse product range features a variety of designs and characters, all filled with treated millet and gently scented with soothing French lavender.

Over 25 new Intelex® products are set to be launched in 2014, with the exciting ‘Warmies' ® range receiving top billing; featuring six new quirky characters with vibrant colours and interesting textures, further line extensions to the Warmies® are already scheduled.

With over 11 million units sold around the globe to date, Intelex's® Cozy Plush™ range has gone from strength to strength in recent years. 2014 sees Intelex® extend this flagship range by bringing new Badger, Turtle, Giraffe and Owl designs to market.

Additionally, in keeping with the latest foxy trends, Intelex® will be adding a furry fox to both their Hooty™ Friends and Cozy Plush™ ranges.

With renewed confidence on the High Street (with BDO's recent High Street Sales Tracker figures indicating overall like for like sales growth has improved significantly among mid-market retailers), Philip Gannon, the founder of Intelex®, is confident the toy manufacturers will experience a positive 2014.

"With the high street looking more and more confident, retailers are taking more risks in what they put on offer. As a result, we are expecting more quirky and inventive products, such as our microwavable plush toys, to have a more visible retail presence and to enjoy further substantial growth".

Supplying over 8,000 retailers worldwide, and exceeding safety standards, the Intelex Group® are truly toy industry pioneers as microwavable toy specialists. With a number of specially designed models available alongside licensed ranges (featuring familiar characters from British television and culture), as well as a range of neck warmers and heatable boots and slippers, Intelex's® plush toys are perfect for the gifting departments of any independent or high street retailer.

The Intelex Group Ltd. will be showcasing their microwavable plush toy products at the Harrogate Home & Gift Fair between 13th-16th July, where they will be located at stand B9.



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