Nursery Today magazine

Twenty Years of Excellence

There are great celebrations at Cheeky Rascals HQ this June as the team celebrate 20 outstanding years in the nursery industry.

It has been a phenomenal journey for Cheeky Rascals, the exclusive UK distributor of some of the worlds most innovative and valuable nursery products. During this time the brand has become a trusted and recognised name with buyers, manufacturer’s, retailers and parents, and have undoubtedly earned a place as one of the leaders and influencers within this industry.

In its 20 years Cheeky Rascals has enjoyed significant growth and nurtured an enviable portfolio of brands, all of which have been cherry picked with the company’s founding principle in mind – to be truly useful kit that makes family life easier.

Cheeky Rascals boast an outstanding range of products to support from pre-natal, birth and beyond. Current brands include Lascal, which the company has supported from the very beginning, luxury pushchair brand Mima and fabulous weaning brand Make My Day. They have also contributed to the great success story of My Carry Potty and are proud to have brought Love to Dream, Korbell and Zazu to the UK, to name just a few.

From one simple vision to source great products for UK based families, the success has been far reaching having carved itself a truly global presence. Starting out with one, there is now a loyal team of 16, half of which have 10 years’ or more service.

Speaking about Cheeky Rascals’ 20 years in business, Founder of the company Selina Russell said:

“Wow, how time flies! It is incredible for me to think back 20 years to when I was first sat at my kitchen table with just a few products, a lot of enthusiasm and an ambitious vision! I just knew that sourcing great products that would make life easier for families would be a big hit and I am pleased to say it has been!

Fellow Founder and Managing Director Simon Russell added: “There is no way we could have achieved even half of this without the support and commitment of the Cheeky team. With 20 children between us it’s fair to say the Cheeky Rascals family know a thing or two about having kids! A big thank you to everyone who has supported us along the way, it has been a fantastic and memorable 20 years.”

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