Nursery Today magazine

UK launch for Otti Prams

Having exhibited at the Harrogate Nursery Fair in March this year, Otti Prams will be available for consumers to buy from 1st September with the first retailers already signed up to sell the launch range of smart, super-practical, travel systems, suitable for use from birth.

A four-wheel Urban Ranger and a three-wheel Free Ranger are available and both are simple to assemble, comfortable for babies and toddlers, easy to push and they fold neatly when not in use. What makes Otti Prams so special is that rather than being printed in generic, block colours, they come in a range of classic and quirky prints so that parents can express their personality when out and about with their babies. They comply fully with the latest EU safety standards (EN 1888) and benefit from a 12-month warranty.

The launch of Otti Prams marks a proud moment for CEO Lindsey Bauer who commented: “As well as offering the sort of pushchairs that we just could not find for our own daughters when they were babies, there is a big philanthropic aspect to Otti Prams. Our third daughter, Ottilie, was just four weeks old when she contracted swine flu and it severely impacted her respiratory system. We almost lost her but thanks to the magnificent efforts of hospital staff, she pulled through. As a result of this, we have longed to set up a family business which we love working on, but which also helps children’s charities, so we will be giving 1% of our turnover to 'Niemann-Pick Research Foundation' and £30 from every pram sold in the UK will go to 'Hope for Children'.”

Lindsey, an ex-teacher, used crowdfunding – through Crowdcube – to raise the capital needed to fund Otti Prams, and is now running a national campaign, including lobbying relevant ministers, to have crowdfunding taught to all secondary school children studying Business.

www.ottiprams.net


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