Nursery Today magazine

Volvo 'design car around baby seat'

Volvo's latest design, the Excellence Child Seat, replaces the passenger seat with an adjustable baby one that rises, drops, swivels and tilts at the touch of a button.

Volvo said it wanted to re-imagine how small children can travel and the concept is based on its safety guidelines that state children should travel rearward facing at least up to the age of four.

It lets parents swivel the seat counter-clockwise and then lock the seat in a rearward-facing position.

And if other passengers are in the car they can sit behind the child and entertain them, feed them or keep an eye on them more easily.

The idea also provides storage for small items beside the seat and a storage space underneath for nappies, blankets and other items.

Other larger items can be placed at the front of the seat in the passenger footwell.

"We started by asking ourselves if we could make life easier for parents and safer for their children when it comes to the child seat experience," said Tisha Johnson, the chief designer interiors at Volvo Cars Concept and Monitoring Centre.

"For us the safety, convenience, and emotional factors outweigh everything else."

She added that in addition to keeping the child safe the seat also makes it easier for parents to get their child in and out of the car without having to strain or twist their backs.

The idea is just a concept at the moment and Volvo has no immediate plans to release the model.

However, the XC90 is available with base models starting at £32,490.

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