Nursery Today magazine

Waybuloo set for China Launch

CBeebies favourite Waybuloo is to launch in China next month.

CCTV has taken all 150 nineteen-minute episodes of the series for their children’s channel CCTV-14 and will officially launch the series dubbed into Mandarin in March.
Licensor Guangzhou Huaen Century Culture Communication Co. Ltd. will launch a range of Waybuloo products including cuddly toys and DVDs with more products planned.

There will also be a sneak preview of the series on CCTV-14 during the Chinese New Year holiday period and during bespoke holiday programming Waybuloo costume characters will feature with the new cuddly toy range as a giveaway.

BBC Worldwide has brokered these new deals in China and represent all rights for Waybuloo across China.

Jean-Philippe Randisi, the CEO of Zodiak Kids said: “We are delighted that Waybuloo will be launching in China across television, DVD and consumer products. CCTV will be ideal to bring this landmark series and its central characters the Piplings to new audiences.”

Waybuloo is the hit CBeebies television show that explores emotions and relationships, taking young children on a journey through stories of co-operation, friendship and enjoyment. The programme is set in the land of Nara where the four main characters the Piplings live.

Zodiak Kids own worldwide distribution and licensing rights to Waybuloo.

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