Nursery Today magazine

We Made Me moves into two of the UK’s leading retailers

The latest product to join We Made Me’s expanding collection of progressive babywearing solutions has hit the shelves in both Boots and Mothercare.

Having only just unveiled the Soohu Sling 5-in-1 baby sling, the exciting reinvention of the brand’s multi award-winning theBabaSling, a matter of months ago, it’s great to see two of the UK’s leading retailers stocking the item.

After extensive customer consultation, the design team at We Made Me Ltd has retained all the fantastic benefits and stylish tailoring of the original hammock-style sling, and seamlessly incorporated some new features that improve the product further.

The all new Soohu Sling, meaning star sling, has a split shoulder pad which allows wearers to distribute the weight from the muscle onto the ball of the shoulder, also enabling it to lock into position around the shoulder for added security.

The new adjustment system and standard length, non-adjustable, safety strap makes it much easier for wearers to get the perfect fit

Speaking about the news, Daniel Lucas, the founder and CEO of We Made Me Ltd, said: “It goes without saying that when you decide to take your original product, that has been loved by many families worldwide, and try to improve it – you need to get it right.

"We are delighted to say the feedback we have received has been fantastic so far, and with the decision for both Mothercare and Boots to stock the Soohu Sling, we certainly feel sure our multi-award-winning sling just got better.”

More information about all We Made Me products can be found on their website.

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