Nursery Today magazine

We Made Me promotes from within

It comes with great excitement that We Made Me announces the promotion of Jenny Ferguson to managing director.

Following its successful rebrand last year, the promotion will support the brand’s strategic plans for continued global growth.

After three dynamic years working in the company, Jenny’s promotion will see her take on new responsibilities as she provides advice and guidance to Daniel Lucas, CEO. We Made Me’s mission is to become synonymous with excellence and innovation in baby wearing and Jenny’s new role positions her as the driving force to achieve this. In addition to annual business planning responsibilities, Jenny will oversee day-to-day company management to ensure team objectives are met as cost-effectively and efficiently as possible.

Jenny will also establish and maintain effective relationships with key stakeholders and manage the continuation of the brand’s quality service. To ensure the company remains at the forefront in the industry, Jenny will initiate research and development programmes to guarantee We Made Me provides cutting-edge products and retains a competitive place in the category and nursery market as a whole.

With 20 years’ business development, marketing and sales management experience in comparable industry sectors, Jenny has the essential attributes that make her the best possible candidate to succeed in the new managing director’s role. With qualities including visionary leadership, impeccable communication and presentation skills and a fine understanding of a multi-faceted business operation, Jenny undoubtedly has the ability to drive the business forward.

Speaking about the significant development for the company, Daniel Lucas, the founder of We Made Me said: “Making the decision to promote Jenny was a truly natural development for the business. She has shown grit and unfaltering determination in the face of adversity. Her commitment to the company is second to none and her tenaciousness is an example to us all.

He continued: “I feel honoured to have such a loyal and fundamental member of my team who shares my passion, standing alongside me as the company’s new managing director to drive the business forward to the next level.”

Commenting on her new role Jenny added: “I am delighted to have been promoted to managing director. The last three years working for We Made Me have been an enjoyable and inspirational journey. There are so many exciting opportunities ahead of us in the years to come and I’m looking forward to supporting Daniel in my new role as we strive to make We Made Me a worldwide success."

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