Nursery Today magazine

What’s your flavour?

Tidy Tot & author Zainab Jagot Ahmed join forces to offer expert weaning advice to parents

Following a successful collaboration in 2016, award-winning weaning brand Tidy Tot and author Zainab Jagot Ahmed are joining forces once again to offer advice and guidance to weaning parents everywhere. 

Via a series of online Q&A’s and Facebook Live sessions throughout April, Tidy Tot founder and inventor  Jennifer Unsworth and Zainab will be offering parents direct expert access and the opportunity to ask any questions they might have about weaning and the benefits of Zainab’s ground-breaking new Flavour-Led Weaning approach.

Hitting bookshelves in March 2017, The Flavour-Led Weaning Cookbook by Zainab Jagot Ahmed contains over 100 new flavour-packed recipes for weaning, guiding parents through each stage of weaning with expert and realistic advice, meal plans and recipes from purees through to meals for the whole family. Zainab developed her flavour-led philosophy whilst weaning her daughter Aaliyah. 

The multi-award winning Tidy Tot Bib & Tray Kit is a unique weaning aid designed to solve the problem of messy mealtimes, comprising a wipe-clean tray and coverall bib that fit together to completely eliminate the gap between baby and highchair. Since its launch just two years ago, the brand has also collaborated with leading weaning experts including Gill Rapley and Tracey Murkett, authors of the international bestseller Baby Led Weaning: Helping Your Baby to Love Good Food.

Jennifer Unsworth, Tidy Tot Founder & Inventor says: 

“Following a successful collaboration across social media with Zainab last year, we are thrilled to be able to support the launch of her new book, The Flavour-Led Weaning Cookbook, and offer our customers and weaning parents everywhere unique access to Zainab’s knowledge and expertise via our online and ‘Live’ Q&A sessions. 

We are passionate that weaning should be an enjoyable and fun journey for parents and babies and that allowing children to explore food and flavours in a stress-free environment is essential to developing a positive relationship with food. We are excited to be able to partner with Zainab to offer an innovative new approach to the weaning adventure and expert guidance for parents everywhere.”

The Tidy Tot Bib and Tray Kit in Grey, Tidy Tot Bib & Tray Kit in Green and Tidy Tot Bib product lines are available from  Tel: 01278 434 440

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