Nursery Today magazine

WHL proud of multiple accolades

WHL Europe delighted to announce Purflo and Pink Lining win multiple Industry Accolades across the Board

Purflo’s Keep Me Close Bedside Crib won not one, not two but three key Industry Awards for 2018/2019 proving that it is the market leader and must-have sleep solution for babies and parents. 

Winning Gold in the 2019 Best Cot, Crib or Moses Basket category in the Mother & Baby Awards, Gold in the Junior Design Awards, Platinum in Loved by Parents award and Bronze in the Mumii Best Baby and Toddler Awards, has got 2019 off to a golden start for the team at WHL Europe (owners of purflo, Pink Lining and Koo-di)

In the words of Emma Bailey, Editor of Mother & Baby magazine 2018: “Mums felt this product was sturdy, well made, and a very robust crib that they could trust. We heard all about how it enabled them to safely stay so, so close to their babies at night. But what elevated this crib onto the winner’s podium was its breathability – and how that reassured mums that their babies were sleeping safely, so they could sleep, too. Winning the gold award with a dream of a product, it’s the Keep Me Close Breathable Bedside Crib from Purflo.”

Purflo’s breathable Bedside Crib is the only bedside crib to include a fully air permeable and machine washable purflo mattress.  In fact, all fabrics are removable, breathable and washable for hygiene, and peace-of-mind.  The Keep Me Close attaches easily to your bed using a drop side rail connection system and six-height adjuster to create the perfect height.  The incline option raises one end to help ease congestion if baby has a cold or reflux. Purflo’s trademark breathable mesh sides help you keep your eye on baby at all times during sleep, and in combination with the breathable mattress, reduce the chances of baby overheating.  The Keep Me Close Breathable Bedside Crib fully complies to BS4578:1970 (the UK standard for Breathability) and BS EN1130 which makes it a clever and safe choice.

Pink Lining also had a wonderful year, with the Wonder Bag winning: Gold in the Mumii/Best Baby & Toddler Gear awards (Best Changing Bag under £75 category) Silver in the Mother & Baby changing bag category, Platinum and Silver awards with Loved by Parents, shortlisted for the Smallish and Junior Design Awards.

In the words of Richard Trott, Managing Director of WHL Europe:  “We are thrilled to have won and been shortlisted for quite so many important and prestigious Industry Awards. It’s got 2019 off to a wonderful start that we hope to build on for 2019/2020 with the launch of many new and exciting products across our portfolio”


Trade enquiries for purflo: Nicola Carerra Nicola@whleurope.com
Trade enquiries for Pink Lining: Natasha Leviton natasha@whleurope.com


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