Nursery Today magazine

And the winners are...

MadeForMums Awards 2018 – this year’s must have parenting products are announced

MadeForMums have announced the winners of the MadeforMums Awards 2018, the most rigorously tested parenting awards in the industry with more than 1000 products put through 40,000 hours of judging by 400 at-home testers and a panel of expert judges.

The MadeForMums awards recognise the best parenting products across 85 categories, from buggies, slings and travel systems to nappies, pregnancy essentials and bedside cots. The winning products are chosen based on a number of criteria, including ease of use, effectiveness and value for money. 

This year’s awards reveal an increasing trend towards more natural and exotic ingredients being a key part of many parenting products. Irish moss, gotukola, rose oil, kefir and sea algae are just some of the unusual plant extracts and herbs that are helping pregnant women and their babies. 

Gold, Silver and Bronze awards have been awarded to entrants in each of the 85 categories. 

Hazelann Williams, MadeForMums Reviews Editor, says: “Raising a child can be expensive – it’s estimated that on average parents spend over £11,000* on their baby in their first year. That’s why it’s important that parents can confidently choose the right products. The beauty of the MFM awards is that as well as spending a week with our expert judges, our at-home testers trial products in real life situations in their daily routines. By spending thousands of hours judging, we have been able to showcase the very best, functional and valuable products. We are very excited to continue this into 2019.” 

See the full results at:

The MadeForMums awards were judged over a week at Immediate Media’s London offices,. with a lively panel of judges, including celebrities, industry experts and a team of parenting reviewers. New parents, Ferne Mccan and Cara Delahoyde and Nathan Massey, joined the panel, which included a paediatrician and industry experts in car seats, sleep and slings. 

The MadeForMums awards focus on providing in-depth reviews to help parents make confident choices. Each winning product is recognised for how well it fulfils its purpose, to help expectant parents decide which products are best suited to their lifestyle. The awards bring the MadeForMums website to life, which has over 2000 trusted product reviews.

Ten newborn essentials (Gold Award winners)
babymoov YooTravel Video Baby Monitor
Ideal for parents who want a baby monitor with fantastic picture quality and great night-time vision.

Uppababy Vista
Ideal for first time parents who want a single-to-double buggy that comes with a very large basket.

Joie i-Level 0+ Car Seat
A fantastic lie-flat car seat that conforms to the latest i-Size laws and is travel system compatible too!

Lifft sling
Great for parents who want to carry their infants close and remain hands-free.

Pacapod Croyde Changing Bag
Fantastic for parents who need a changing bag with huge a 26 litres of capacity and extra storage with detachable pods

Aldi Mamia Newborn Size 2 Nappies
Brillaint newborn nappy that has great absorption, a wetness indicator and a cord cut out area around the belly button for sensitive little ones. 

Natralus My Little One Make It Better Soothing Repair Balm
Ideal for parents who want to remain free from petrolatum, parabens, sulphates, mineral oil, lanolin, artificial fragrances and colours.

HushCush nursing pillow
A fantastic 3-in-1 tool for pregnancy support, feeding and travel pillow. 

The Gro Company Gro Bag
Brilliant, practical, safe and cosy sleepwear for newborns, older babies and toddlers

Tutti Bambini CoZee® Bedside Crib
Ideal for parent who want a stylish and convenient co-sleeper  

Top pushchairs 2018
Uppababy Vista – Ideal for first time parents who want a single-to-double buggy that comes with a very large basket.

Recaro CityLife – Ideal for parents after a compact and easy-to-manoeuvre travel system with a one-hand fold.

Cosatto Wow – Ideal for parents after an eye-catching all-in-one travel system with loads of added extras

Bugaboo Bee (Editor’s Choice) – Ideal for city-dwelling parents who use public transport, a lot, and need a compact stroller

Silver Cross Avia – Ideal for parents after a well-made, durable and stylish lightweight stroller

iCandy Orange – Ideal for parents after a convertible buggy with a built-in buggy board, as it holds up to 3 kids.

Bugaboo Fox – Ideal for parents after a robust, but compact buggy that’s sure to be the celebrity fave of 2018

Mutsy Nexo – Ideal for parents who need a compact and convenient buggy.

5 natural products for mum and baby
Made For Life Organics Restorative Body Balm, pregnancy skincare product
Made using 100% organic ingredients including Gotu Kola and Rosehip oil. Great for helping restore elasticity and repairing damaged tissue.

Weleda Baby Calendula & White Mallow Baby Skincare Range
A skin friendly and eco-friendly range made with organic calendula and white mallow plant.

Chuckling Goat Baby Kefir Lotion
A baby lotion handmade with goats milk and probiotic kefir for newborns.

Harry & Rose Nappy Spray (Editor’s Choice)
A non-rub, nappy rash product made with aloe vera, calendula, chamomile and witch hazel.

Little Butterfly London Toning Body Serum for Mums (Editor’s Choice)
A fresh serum packed with poppy seed extracts, manilkara leaf extracts, Irish moss and sea algae.

This year, MadeForMums introduced a NEW Editor’s Choice Awards, showcasing four products from various categories that meet a specific parenting need with innovation and style: 

Little Butterfly London Toning Body Serum (for mums), £19.50
Packed with fresh ingredients including poppy seed extracts, manilkara leaf extracts, Irish moss and sea algae, this powerful lotion left our mums’ skin feeling soft and supple, while being safe for breastfeeding, vegetarian-friendly and cruelty-free
Babycups, £7
Simple yet effective, recommended by dentists, these mini cups offer babies a bright, good value way to help the transition from bottle to cups
Harry and Rose Baby Nappy Spray, £5.50
An innovative hands-free nappy rash protector, this spray lotion soothes and moisturise sore bottoms, using aloe vera, calendula and chamomile, while free from parabens, phthalates, dyes and mineral oils
Bugaboo Bee 5, from £630
The latest iteration of the ever-popular Bugaboo Bee, this compact buggy continues to impress as an ideal ‘city’ buggy, suitable from birth and great for public transport travel

*The cost of a child in the first year was calculated as £11,498, according to the Centre of Economic and Business Research (CEBR)/LV= in 2016.

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