Nursery Today magazine

Vital Baby joins forces with Toys’R’Us

Vital Baby's award winning weaning and feeding products will now be available in even more Toys ‘R’ Us stores as their products are rolled out in to a further 50 nationwide.

As Britain’s leading family, baby and toy megastore this comes as fantastic news and is a significant development for the brand which will celebrate its 10th Birthday later this year.

Vital Baby provides an extensive range of colourful, fun and innovative products. From sterilisers and bottles to weaning bowls and cutlery through to bath toys and sippy cups, Vital Baby is fast becoming one of the the go-to brands for parents with little ones. It has innovative products like the Warm-a-Bowl, a bowl specially designed to keep your baby’s food warm and the Unbelievabowl, a feeding bowl designed to stick to your child’s highchair.

Commenting on the news, the director of Vital Baby Dean Tollman said “We are thrilled to see our products rolled out to more Toys ‘R’ Us stores this year, it is a fantastic retailer loved by families across the UK so will give us great retail exposure and is a real step forward for Vital Baby. This new development is a wonderful way of recognising the success of our award winning products and is yet another great way to mark our 10th birthday.”


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